The classic Lamborghini archetype is a razor-sharp, mid-engined two-door wedge, but the brand's history has always been more varied than that singular image suggests. Lamborghini launched with refined grand tourers, spent time exploring military vehicles with the LM002, and eventually found sustained success with the Urus SUV in 2018 — now the brand's top-selling model. The Italian automaker is now preparing to add a fourth nameplate to its lineup before the decade concludes, and CEO Stephan Winkelmann told reporters during the recent 12 Hours of Sebring that it will be a return to the brand's earliest identity.
"When we looked into the idea of the fourth model, we checked all the segments where we are not in and also the subsegments," Winkelmann said, in response to questions about whether Lamborghini might add another four-door vehicle alongside the Urus. Multiple options were ruled out. "We ruled out having a small SUV, and we also ruled out having a four-door sedan, because the segment is shrinking," he explained.
"If you sell [a sedan], you sell almost only long-wheelbase cars, which are not looking that good on our type of cars," Winkelmann added. Lamborghini previously flirted with the sedan concept via the striking Estoque concept in 2008, but the current CEO shows no interest in revisiting that direction.
"What was missing, or what is still missing, and what was at the beginning, the starting point of our company, is a gran turismo," Winkelmann said. "So the idea is a two-door 2+2 gran turismo." As he noted, the company's founding products were exactly that — the 350 GT and 400 GT, long-hooded coupes built around V-12 engines with elegant, swept-back rear sections. Lamborghini also dipped a toe back into the GT waters in 2014 with the Asterion concept.
Lamborghini's intentions for a fourth model have been known for some time. The Lanzador concept unveiled in 2023 was the first tangible glimpse at it. Originally planned as a fully electric vehicle, Lamborghini announced this spring that EV production has been pushed past 2030, and that the Lanzador will instead arrive with a plug-in hybrid drivetrain — consistent with the rest of the current Lamborghini lineup.
The Lanzador concept presented a raised ride height and black wheel arch cladding giving it an SUV-like stance, combined with a coupe-style sloping roofline. Winkelmann's latest remarks leave us wondering whether the production model will adopt a lower, more traditional grand tourer profile. The production Lanzador isn't expected until close to its 2029 on-sale date, but further details should emerge over the coming years.
